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Sophie James Mayfair refill pouches | Case study

Sophie James Mayfair, founded by the mother-daughter duo Sian and Sophie Kosinski, has established itself as a prominent British luxury lifestyle brand, primarily focused on high-quality, vegan candles and home fragrances. The brand's unique approach involves infusing each scent with personal significance, drawing inspiration from objects tied to the founders’ cherished memories. Each candle and diffuser offers both aesthetic appeal and a deep, sensory experience, designed to elevate any space with refined scents like floral, woody, and citrus notes. The products are meticulously hand-poured in the U.K. using 100% plant-based waxes, aligning with the brand's commitment to sustainability and elegance.

Sophie James Mayfair logo

History & Background

Since its debut in 2016, Sophie James Mayfair has expanded its presence through partnerships with prestigious retailers like Harvey Nichols, Harrods, and Fortnum & Mason, reinforcing its reputation in the high-end home fragrance market. Their packaging also reflects sophistication, adding a touch of opulence to the home decor market and making their candles popular as luxury gifts. As the company continues to grow, the founders emphasize quality, individuality, and a distinctly British elegance, setting them apart in the competitive fragrance industry.

For more details, you can explore Sophie James Mayfair's offerings on their official website or through their retail partners.


Sian and Sophie Kosinski, Founders of Sophie James Mayfair
Sian and Sophie Kosinski, Founders of Sophie James Mayfair

Refill Pouches & Sustainability

Sophie James Mayfair’s refill pouches are designed to make luxury home scents more sustainable by offering refillable options for their reed diffusers. The company had used Poucher as their supplier, as the sustainability factor coincided with their values and what Sophie James Mayfair wanted to achieve with their pouches. Available for their signature scents like The Crown and The Beetle, these pouches come in 200ml sizes and are crafted to extend fragrance life up to six months. The refill pouches use high-quality, alcohol-free oils, which maintain the integrity and intensity of each scent without evaporative loss.


Sophie James Mayfair refill pouch

The eco-friendly focus includes a recycling initiative, where users can mail back empty pouches for repurposing without an envelope, making the process more efficient and accessible. This initiative aligns with Sophie James Mayfair's commitment to luxurious yet responsible home fragrances. Each refill also includes eight reeds made of fiber, designed for enhanced fragrance diffusion and less frequent turning, maximizing the product's longevity and scent distribution within a space.

For more on Sophie James Mayfair’s refill pouch collection and their sustainability efforts, you can check out their official website under their Diffuser Refills section.


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