Overherd, a pioneering UK brand founded by entrepreneur Sandy Eyr, introduced oat milk powder as a sustainable alternative to traditional liquid plant-based milks. By offering a powder format, Overherd addresses environmental issues associated with production, packaging, and transportation. Its oat milk powder contains no water—users simply add water to the powder when ready to consume. This design eliminates the weight and bulk of liquid milk, which typically contains 90% or more water, thereby significantly reducing transportation emissions and packaging needs.
Sustainability & packaging
Overherd’s commitment to sustainability is evident through its approach to packaging, emissions, and waste reduction. Poucher helped Overherd forge their stand up pouches that lived up to their sustainability goals.
The packaging benefits from using 91% less packaging than typical liquid oat milk, Overherd not only reduces material use but also simplifies recycling. Their packaging uses a single recyclable material, as opposed to the complex combination of plastic, aluminum, and paper often found in liquid milk cartons, which complicates recycling processes and results in higher waste.
By eliminating water from its product, Overherd substantially lowers its shipping weight, which cuts down on transportation needs and related emissions. This efficient, lighter model reduces carbon emissions across the supply chain by an estimated 25-30%, appealing to eco-conscious consumers who seek products with a lower environmental impact.
Finally, Overherd’s powder format offers a solution to the high levels of waste associated with spoiled milk, which is a common issue with both dairy and liquid plant milks. Overherd’s longer shelf life means consumers can mix only what they need, reducing the risk of spoilage and waste—a particularly beneficial feature in markets like the UK, where milk waste remains an issue.
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