Nookary, a UK-based brand founded by Jacqueline Smith in 2020, offers eco-friendly, probiotic-based cleaning solutions that aim to reduce household waste and environmental impact. The brand's mission is rooted in sustainability, focusing on non-toxic, waste-free products that cater to the growing demand for eco-conscious alternatives in home care.
Nookary’s approach was to focus on creating practical, refillable cleaning solutions using probiotic technology, where beneficial bacteria help break down dirt and harmful pathogens. The brand developed concentrated cleaning formulas to reduce shipping emissions, packaged in refillable glass bottles to minimize waste. All packaging is designed for reuse, and consumers can send back empty pouches for free refills, significantly reducing plastic usage.
Since its launch, Nookary has built a loyal customer base that appreciates the balance between sustainability and practicality. The brand has been featured in major publications such as Wired and Virgin StartUp, helping to boost the brands visibility.
Nookary refill pouches are a key part of the brand's commitment to reducing waste and promoting sustainability, so the brand sourced their means of production through Poucher. These 500ml spout pouches are designed to be eco-friendly and align with the company’s zero-waste ethos. Each pouch contains concentrated probiotic cleaning solutions, which users can mix with water at home, minimizing the product's shipping footprint and cutting down on plastic waste.
Customers can send the empty pouches back to the company for free. Once returned, Nookary cleans and refills them, ensuring that the same pouches can be reused multiple times, eliminating the need for single-use packaging. This refill system helps drastically reduce plastic consumption compared to conventional household cleaners, which typically come in disposable bottles.
The concentrates in the pouches are formulated to last long, meaning users only need to mix what they require, reducing product waste. Nookary’s system not only offers environmental benefits but is also cost-effective for consumers, as refilling and reusing packaging saves money over time. This practice has received praise from customers who value both sustainability and practicality in their household products
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