Gorgeous Gin was founded in Scotland 2018. However, the journey for founder Gail Sneddon began in 2017. With a love for the juniper spirit, Gail was inspired by a close friend to follow her dream and set-up her own gin business who wanted to create a spirit that could stand out in the crowded gin market. The founders saw a gap in the market for a gin that not only tasted excellent but also conveyed a sense of indulgence and aesthetic beauty. The name “Gorgeous Gin” was chosen to reflect both the sensory appeal and the luxurious experience the brand wanted to offer.
Gorgeous Gin positions itself as a premium and aspirational brand. It competes not just on the quality of its gin but also on the overall experience it offers consumers. The name itself emphasizes a focus on beauty—both in taste and appearance—and aims to tap into the emotions of luxury, celebration, and indulgence.
Its closest competitors are other premium gin brands like Hendrick’s and Bombay Sapphire, but it differentiates itself through its bold aesthetic and more targeted collaborations with influencers in fashion, art, and entertainment. The emphasis on limited editions and its presentation as a lifestyle brand has helped it carve out a niche.
Refill pouches
The Gorgeous Gin Refill pouch was designed to cut down on glass wastage by refilling a pre-owned bottle of Gorgeous Gin. With the help of Poucher, the 70cl pouch for their Miss.G gin was formed.
The lightweight design of the pouch makes it easy to store and transport. It’s resealable and designed for easy pouring, ensuring customers can refill their bottles without hassle. The pouches further benefit from cutting down on single-use packaging, as they can be used to refill the original Gorgeous Gin bottle. This initiative aligns with growing consumer demand for environmentally responsible products.
Although the pouch is primarily focused on sustainability, its design is consistent with the brand’s emphasis on elegance and aesthetics. It still reflects the luxurious and gorgeous ethos of the brand.
The Gorgeous Gin Refill Pouch is an excellent option for eco-conscious consumers who want to enjoy premium gin while supporting sustainable practices.
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