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Darnley's Gin refill pouches | Case study

Poucher

Darnley’s Gin is a premium gin brand from Scotland, recognized for its dedication to traditional gin craftsmanship and unique botanical profiles inspired by local Scottish ingredients. The gin is produced by Wemyss Family Spirits, a Scottish family-owned distillery with a long history in the spirits industry. The Wemyss family, who own the brand, have ties to the wine and spirits sector dating back to the 19th century, which has shaped Darnley’s commitment to quality and artisanal methods.

Darnley's Gin

History and Background

Launched in 2010, Darnley’s Gin emerged as part of the broader "craft gin" movement, which saw a resurgence in interest for unique, small-batch gin flavors. The brand is named after Mary Queen of Scots’ husband, Lord Darnley, connecting the gin to Scotland’s rich history and enhancing its story with royal intrigue. The Wemyss family, who already produced whisky through Wemyss Malts, saw an opportunity in the growing gin market to create a product that leveraged both their expertise in spirits and the local Scottish terroir.

Darnley's Gin

Darnley’s Gin is produced at Kingsbarns Distillery in Fife, Scotland. The brand emphasizes small-batch distillation in a copper pot still, which allows for better control over the quality and flavor of the gin. Darnley’s uses a traditional London Dry gin method without artificial flavorings or sweeteners. Instead, the flavor comes entirely from botanicals, which include classic gin ingredients like juniper, as well as local and seasonal botanicals like elderflower, inspired by the flora around the family’s Wemyss Castle estate.


Sustainability Initiatives

Darnley’s Gin has recently launched initiatives to improve its environmental impact. In 2021, it introduced a refill pouch program, allowing customers to purchase refills instead of new bottles, reducing glass waste. This approach aligns with the brand's commitment to sustainability, appealing to environmentally conscious consumers. The pouches use less material than traditional packaging, and Darnley’s encourages customers to return them for recycling. This program is part of a broader shift within the spirits industry toward reducing carbon footprints and single-use packaging​.

Darnley's Gin refill pouch | Poucher

Refill Pouches

Darnley's Gin has introduced eco-friendly refill pouches as part of a sustainability initiative to reduce its environmental impact. Darnley's Gin refill pouches are available in 70cl sizes for their Original, Spiced, and Navy Strength gins, are made from grade 7 recycled plastic, which weighs about half as much as the equivalent glass bottles. The goal is to minimize the carbon footprint of production and transportation, as glass bottles are energy-intensive to produce and heavier to ship. This makes the pouches a lighter and more eco-friendly option, aligning with Darnley’s ongoing efforts to improve sustainability in their packaging.


Customers are encouraged to purchase a glass bottle initially, then use the refill pouches to reduce waste. The pouches can be returned for free to Darnley's headquarters for recycling, allowing for a circular process that maximizes environmental benefits. Founder William Wemyss emphasizes that this approach not only serves eco-conscious customers but also reflects Darnley’s broader commitment to sustainability and environmental stewardship.

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