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Cygnet Gin refill pouches | Case study

Cygnet Gin is a premium gin brand founded by Welsh singer Katherine Jenkins OBE. The brand embodies luxury and heritage, blending high-quality botanicals with the purity of Welsh water to create distinctive gins. Cygnet offers a range of products, including Cygnet 22, their flagship gin, and the award-winning Cygnet Welsh Dry Gin, both celebrated for their unique flavor profiles and smooth finishes. The brand is also committed to sustainability, featuring eco-friendly packaging like refillable pouches.

Katherine Jenkins | Cygnet gin refill pouches

Katherine Jenkins’s artistic dedication is mirrored in Cygnet Gin’s meticulous production process. The brand emphasizes values like craftsmanship, community, and sustainability. Katherine herself describes the gin-making process as an extension of her artistic expression, with a focus on creating a memorable experience for customers​.


Product Line

Cygnet 22 Gin, often referred to as "The World’s Most Luxurious Gin," is crafted using 22 botanicals, including exotic ingredients such as Manuka honey, bee pollen, and hibiscus. Its distinctive blend gives it a remarkably smooth and rich texture, making it perfect for sipping neat or over ice. This premium gin is designed for those seeking a refined drinking experience.


On the other hand, Cygnet Welsh Dry Gin is an award-winning variant that features 12 botanicals, including chamomile flower and pink grapefruit. With bright juniper and bold citrus notes, this gin delivers a vibrant and refreshing flavor profile, finishing with subtle floral undertones.

Additionally, Cygnet Gin & Tonic is available in a convenient canned format, offering a ready-to-drink version of their Welsh Dry Gin. This product reflects the brand’s commitment to delivering premium quality even in more casual, accessible formats


Sustainability

Cygnet Gin integrates sustainability into its brand ethos. Their lightweight bottles are designed to minimize carbon footprint, and they offer refill pouches to encourage reuse. This eco-friendly approach aligns with their broader commitment to conservation and environmental responsibility​.


Cygnet gin refill pouches

Refill pouches

Cygnet Gin offers an innovative and eco-friendly solution with its refill pouches, available for both the Cygnet 22 and Cygnet Welsh Dry Gin varieties. These pouches are part of Cygnet Distillery's commitment to sustainability, significantly reducing the carbon footprint compared to traditional glass bottles. The pouches are fully recyclable and designed to extend the life of their premium gin bottles, making them both environmentally conscious and practical.

For instance, the Cygnet 22 refill pouch holds 70cl of the brand’s luxurious gin, which features a complex blend of 22 botanicals, including Manuka honey and bee pollen, and is renowned for its silky-smooth finish. Similarly, the Welsh Dry Gin refill pouch is filled with a vibrant, juniper-forward gin that combines 12 botanicals, including chamomile and pink grapefruit, offering a fresh and floral taste.

Cygnet refill pouches

The refill pouches are not only a sustainable option but also offer the same ultra-premium gin experience at a lower cost and with less environmental impact. A great example of responsible sustainability in the UK distillery market.




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