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Poucher

Coffee packaging | Nutrilima Case Study

Nutrilima's mission is to help individuals achieve their optimal well-being. The company firmly believes that feeling one's best involves being productive, reaching personal goals, and continuously striving for self-improvement. This holistic approach to wellness encompasses maintaining high energy levels, sustaining focus, and effectively managing stress. Recognizing these elements as essential for accomplishing daily objectives and leading a fulfilling life, Nutrilima embarked on a journey to create a product that supports these goals.

Nutrilima coffee packaging | Poucher

Coffee 2.0

To meet this challenge, Nutrilima introduced Coffee 2.0. This innovative product was designed with the specific aim of supporting individuals in their pursuit of personal excellence. Coffee 2.0 is not just an ordinary coffee; it is a carefully formulated blend that enhances energy levels, sharpens focus, and helps manage stress. Each batch is roasted in small quantities to maintain its freshness and integrity, ensuring that you receive the finest Brazilian Mogiana Arabica Coffee in every order.

Nutrilima coffee packaging | Poucher

Nutrilima conducted extensive research and development to create Coffee 2.0. The product combines traditional coffee with additional ingredients known for their cognitive and stress-relieving benefits. By integrating these elements, Nutrilima ensured that Coffee 2.0 would provide a comprehensive solution for those looking to enhance their daily performance and well-being.


The pouch

Nutrilima opted for a recyclable and resealable stand up pouch for their coffee, as the instant coffee occupies less space for the same weight due to its denser and more uniform granules. This requirement was best suited for the Nutrilima, as the product stores up to 250 grams per pouch. The pouch also comes with a matte finish to further demonstrate a premium feel to the pouch and to the brand itself.

Stand up pouch for coffee | Poucher | Nutrilima

Valve

A valve has been attached to the pouch, as this is a key element to keep the coffee as fresh as possible. Valves are also common amongst coffee packaging. The valve's function is to allow for one-way flow of the gases – the created gas inside the bag gets released outside, whilst not allowing the air to get inside. By maintaining the constant pressure inside, we are able to maintain the right environment for the coffee inside.


Materials

The materials used for this pouch were the MET PP. A flexible, high-barrier, multilayer packaging material which seals well. it allows for a protective atmosphere and has high-barrier properties, as it is a metalized barrier.


One of the greater qualities of this material is that whilst having a metalized barrier, is that it is also recyclable. That makes this pouch an attractive alternative for the sustainability conscious brand, Nutrilima and like minded customers.




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